A video purporting to document a widespread craze of nude video gaming parties in New York City has received over 100,000 views on YouTube and has been reposted by a number of blogs. But far from being a genuine documentary, the titillating video is merely a viral marketing tool designed to promote Xtendplay, a video game accessory.The video, titled Nude Gaming Party, is the brainchild of James Percelay and Michael Krivicka of the marketing agency Thinkmodo. The carefully scripted story included a mix of actors, friends of the creators, and extras recruited from a Young Naturists and Nudists America gathering.
As with most viral marketing, the idea is to fool viewers into thinking they are watching something other than a commercial. In fact, however, the video succeeded brilliantly in publicizing Xtendplay, whose Web traffic shot up 41% in one day.
Of course, YouTube videos of naked gamers are nothing new. It's pretty easy to find home productions showing naked young men playing Rock Band or Guitar Hero. But so far, large parties of naked gamers remains the figment of marketers' imaginations.
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